Sandriver founder: From manufacturing for Western luxury labels to a Made-in-China brand

Guo Xiuling, the founder of Sandriver, is an entrepreneur from Inner Mongolia with over 30 years of experience in the cashmere industry. She made the bold decision to leave behind OEM production for international luxury brands and was determined to create an international brand that belongs to China.

Based in Shanghai, Sandriver has achieved remarkable success, being invited to Paris Fashion Week for nine consecutive years. The brand has also made history as the first Chinese brand to be featured at Le Bon Marché in Paris, the prestigious department store under the LVMH Group.

In this exclusive interview with China Daily, Guo shares her journey and her aspiration for Sandriver to become a century-old brand.