Landmark gala show for impaired fans

The integration of AR (augmented reality) virtual technology for the deaf brought the sign language interpreters into the broadcast visually, giving a more immersive and dynamic experience. The artificial intelligence-driven subtitling and precise language processing ensured that both the deaf and hard of hearing could access the dialogue in real time, offering them a direct connection to the gala's content.

Similarly, audio descriptions for the blind used advanced techniques to offer a deeper understanding of not only what was happening on stage, but also the emotions conveyed through the performers' gestures and music.

Through these combined efforts, the gala became more than just a broadcast — it became a shared experience where disabled viewers could see, hear and feel every moment.

The idea of an accessible broadcast for this year's gala started with a proposal from Zhao Zhihui, a young director from China Media Group, Yu said.

After graduating from Tianjin University of Sport with a major in special education in 2015, Zhao worked as a teacher at a special school in Tianjin for over a year before he joined the China Media Group in 2016.

"Many of the children I taught were vision impaired. They loved listening to radio programs. They love the arts just like many others. Since then, I have been desiring to help them in the field of accessibility," said Zhao.

"Lots of Chinese people have been watching the gala ever since they were kids. The inclusion of accessibility services for disabled individuals during the Spring Festival Gala is more than just a technological achievement — it is a statement about the importance of equity and inclusivity in cultural spaces."

Yu said the landmark initiative is just the beginning. The broadcast has set a new standard for future cultural programming of other creative productions, such as movies and theaters.

chennan@chinadaily.com.cn