BMW boosts China commitment with 'Cooperation 2.0'

German premium carmaker BMW Group has reaffirmed the company's unwavering commitment to China, its largest market in the world, calling the country a "cornerstone" of its future strategy.

"We are committed to further investing in China and driving greater development," Zipse emphasized at the China Development Forum 2025 on Sunday.

He said BMW is entering a new phase of collaboration with China. Dubbed "Cooperation 2.0", it focuses on technological innovation and mutually beneficial opportunities to deliver intelligent and sustainable mobility solutions.

As China's automotive industry enters a new era led by technological innovation, BMW is strengthening partnerships with leading Chinese tech firms to develop personalized experiences powered by cloud computing and generative AI.

"AI is key to creating smarter, safer, and more human-centric mobility solutions," Zipse noted.

With over three decades of operations in China, BMW has become a key contributor to the country's economic growth and technological advancement.

Since 2010, the company has invested approximately 116 billion yuan ($16.8 billion) in its Shenyang production base in Liaoning province, transforming it into a global hub for manufacturing and innovation.

BMW's strategic focus on China is evident in its extensive local R&D efforts, including four innovation hubs and three software companies.

The company's Shanghai design team is leading the development of the "Neue Klasse" next-generation vehicles tailored for the Chinese market, blending local aesthetics with cutting-edge technology.

"Our story in China is clear: we grow with China, innovate with China, and thrive with China's prosperity.

"For us, 'Home in China' means more than manufacturing and sales—it's about walking hand in hand with China to create a shared future," said Zipse.