When: March 28-30

Where: Shanghai Fashion Center, No 2866 Yangshupu Road, Yangpu district

The eagerly anticipated 2025 Petjoy Fashion Week will be held on March 28-30 at the Shanghai Fashion Center — located in the city's Yangpu district — bringing together pet lovers, designers and trendsetters from around the world for a special celebration of pet fashion.

This year's event promises to be unforgettable, with over 100 pet brands from 18 countries and regions showing their latest collections.

A highlight of the week will be 15 thrilling pet fashion shows, 13 exciting flash events and five competitive pet sports tournaments. The event is expected to attract over 200,000 enthusiasts, all eager to witness the very latest trends in pet styles.

Occupying more than 10,000 square meters, the venue will boast a range of diverse attractions, including a pet art exhibition, a public charity interaction area and a coffee culture festival. In addition, nine international brands will make their debut in China during the event, adding overseas style and flair to the week's festivities.

Key highlights

• In collaboration with the brand Petstar, JD Pet will present a fashion show where both pets and their owners will walk the runway together in coordinated outfits — offering an innovative "show-now-buy-now" digital shopping experience.
• Shanghai Soap Co Ltd will introduce a new pet care line in partnership with the century-old brand Highoof. The collection continues the legacy of its sulfur soap's mite-killing and antibacterial properties, promoting a healthier lifestyle for both pets and their owners.
• Japan's high-tech Lovot robot dog will make its debut at the fashion week, displaying its advanced interactive technology that redefines pet companionship. Meanwhile, eco-conscious brand Zozorika will unveil the world's first carbon-neutral pet clothing collection, using OEKO-TEX certified fabrics to merge fashion with sustainability.
• The Shanghai EDG.M esports team, famous for its Honor of Kings victories, will bring their team mascot, a playful pup named Lucky, to the runway. This collaboration is expected to blend the worlds of gaming and pet fashion, creating a fresh new trend for Gen Z.
• In partnership with Pop-Fashion, Petjoy Fashion Week will release the 2025 Pet Fashion Trend Report, which predicts upcoming trends in smart wearables and therapeutic pet clothing, providing invaluable data and insights for the industry.

Fun activities

• The Petjoy Championships will feature fun challenges, like jumping and obstacle courses, with winning families receiving medals and JD Supermarket gift packs.
• The pet-themed market is providing a one-stop shop for global pet trends, offering everything from smart collars to custom treats, catering to the needs of discerning pet owners.
• Attendees can also engage in DIY pet memorabilia workshops and participate in charity adoption events, spreading love and care for pets in need.

Tip:

Due to high demand, some shows may have limited entry. It’s advised to visit during off-peak hours and to keep pets on leashes while attending the event, to ensure a smooth experience for everyone.

Sources: "shanghai-yangpu" WeChat account, 2025 Petjoy Fashion Week