The Taihang Mountain Tourism Season commenced on April 27 in Changzhi city, Shanxi province, drawing over 150 business leaders, experts, and scholars for a grand cultural and tourism event.

The Taihang Mountain Tourism Season kicks off.  [Photo/Changzhi Fabu]

The event encompasses five major themes: Red Taihang, Ancient Taihang, Scenic Taihang, Snowy Taihang, and Vibrant Taihang. Until December, 53 unique "Cultural Tourism +" activities will be launched, including innovative cross-sector experiences such as "Cultural Tourism + Arts", "Cultural Tourism + Museums", and "Cultural Tourism + Sports Events". These initiatives aim to develop year-round tourism products and make Changzhi a nationally renowned cultural tourism destination.

Eight premium cultural and tourism projects were signed on-site during the opening ceremony. Representatives from cultural and tourism enterprises, experts, and scholars delivered keynote speeches, 10 premium Taihang Mountain tourist routes were unveiled, and Changzhi awarded its first tour guide and interpreter competition winners.

On-site signing of boutique cultural and tourism projects. [Photo/Changzhi Fabu]

The event features themed experience zones showcasing business negotiations, intangible cultural heritage, cultural and creative industries, digital technology, and AR/VR, highlighting the city's diverse cultural and tourism resources and new industry achievements.

In recent years, Changzhi has prioritized the growth of its cultural and tourism industries, using its unique resources to support scenic spot development and brand promotion. Engaging cultural tourism products have been created, attracting visitors through major events, business promotions, and cultural performances, significantly boosting the local cultural tourism.

Cultural performances. [Photo/Changzhi Fabu]