HP reaffirms commitment to Chinese market despite tariffs

US tech company HP Inc has reiterated its long-term commitment to the Chinese market, emphasizing the country's critical role in its global manufacturing and innovation strategies.

Senior executives highlighted plans to deepen localization efforts across product development, supply chains and manufacturing, even as global market dynamics evolve.

Jason Juang, HP senior vice-president and managing director of HP Greater China, underscored China's enduring significance to the company's operations. "Since entering China in 1983, HP has grown alongside the market for 40 years. Despite global uncertainties, China remains pivotal to our business," Juang said.

He confirmed that HP will continue to prioritize localized strategies and refine its market approach to align with China's unique demands.

Addressing recent speculations about supply chain adjustments, Juang acknowledged that HP is adapting to geopolitical shifts but said, "China remains one of HP's most important global manufacturing hubs. Whether for PCs or printers, we aim to integrate localization into every product line."

"While some tariff-affected production for North America may shift, we will strive to maintain manufacturing in China wherever feasible," Juang said.

Aurelio Maruggi, president of office print solutions at HP, said in an interview with China Daily that China is of "unparalleled importance" to the company's print division.

"China is not just critical—it's unique. The opportunities here are immense, but so are the distinct needs of local customers," Maruggi said.

Maruggi outlined HP's strategic evolution, shifting from importing globally-developed products to designing solutions specifically for Chinese users.

According to him, the company will invest more in China-centric product design and development while strengthening sales efforts.

HP unveiled a string of new printing products in China last month to target the local printing market.

Market research company International Data Corp predicted that by 2026, China's digital transformation expenditure on hardware will exceed $300 billion. This means that compared to other countries, Chinese enterprises still have a significant demand for hardware in the process of digital transformation, IDC said.