Lifestyle brand celebrates anniversary with Beijing stadium event
The athletic lifestyle brand lululemon celebrated the 10th anniversary of its iconic Align? franchise with a yoga event in Beijing and Shanghai last weekend. This event, the brand's largest yoga festival to date, will run from May through June.
Held at beijing's historic Worker's Stadium on Saturday, the event drew over 5000 guests who participated in immersive yoga classes and experiences.
The festival featured lululemon brand ambassadors and renowned yoga instructors like Ryan Leier, Sanchia Legister, Dr. Kamal, and DJ Drez leading a diverse schedule of curated classes. These included partner yoga, yin-yang yoga, as well as flow & restore. Celebrities such as Jin Jing, Zhao Zhaoyi, and figure skater Yi Zhu also joined the community to stretch their limits on the mat.
