FAW-Audi charges ahead with German engineering, Chinese tech

FAW-Audi is set to blaze a trail in China's ultra-competitive luxury NEV market with its strategy of combining its century-old German engineering excellence with cutting-edge Chinese technological innovation.

The strategy is well illustrated at the company's ongoing Technology Week that kicked off on Thursday in Hangzhou, Zhejiang province, where two heavyweight models were launched.

The Q6L e-tron, built on the Premium Platform Electric, integrates a 107 kWh CATL ternary lithium battery and an 800V high-voltage system, combined with Huawei Qiankun ADS, deeply customized for the model.

Similarly, the A5L sedan, based on the Premium Platform Combustion, offers a China-market extended wheelbase and custom features such as cloud-sensing seats. It also includes Huawei Qiankun ADS tailored for China's roads.

"Partnerships with Huawei and others enable us to integrate the best of both worlds," said Michael Arndt, president of FAW-Audi Sales Co.

"Audi's rigorous German standards combined with Chinese technological leadership allow us to push the boundaries of intelligent driving and user experience," he said.