Austrian chocolate brand sees sweet prospects in Chinese market

"When we first entered the Chinese market, we were unfamiliar with its many laws and regulations. However, the Shanghai government provided us with great support, and the locals were very receptive. We also found excellent partners who helped us resolve any problems," she says. "For a brand like Zotter, which focuses on providing consumer experiences, it would have been difficult to implement our business model without that support."

Zotter has participated in the China International Import Expo since 2018, attracting tens of thousands of visitors every year. Reflecting on her experiences at the event, Julia describes them as "amazing".

"We exhibited chocolates of different flavors and designs at the Zotter booth, which attracted many people to visit and taste them. Because there were so many people queuing for the tastings, it even caused congestion," she recalls. At the 2025 CIIE in November, Zotter will unveil 50 new products and introduce a new product line.

Through these opportunities, Julia has also witnessed the resilience of the Chinese economy. "Since the pandemic, China's consumption levels have recovered, and demand for high-quality products and services is increasing," she says, adding that both market demand for Zotter's chocolates and the number of visitors to the company's chocolate theater in China have grown.