SS 2026 Shanghai Fashion Week set to kick off on Oct 9

Furthermore, Shanghai Fashion Week will demonstrate the innovative integration of fashion with technology, environmental protection, art and culture. Master Kong will make its cross-sector debut by joining hands with designer brand RICO LEE. The two parties will innovatively use tea residue and recycled plastic bottles to produce eco-friendly fabrics, showcasing the national brand's commitment to sustainable fashion.

The Oriental·Neo Chinese Style Show & Exhibition will be held at the Shanghai History Museum, showcasing the harmony between Oriental aesthetics and modern life.

Complementing the fashion week, this season's MODE Shanghai Apparel and Accessories Show will also open on Oct 9 at United Centre. The exhibition will cover over 17,000 square meters, featuring nearly 250 brands from 30 countries, with overseas brands making up more than half.