Richemont Group unveils 7 premium brands at 8th CIIE

Richemont participated in the new product launch event at the 8th China International Import Expo (CIIE) on Thursday, unveiling a selection of new creations. Vacheron Constantin premiered the Métiers d'Art Year of the Horse timepiece, celebrating the cyclical nature of the Chinese zodiac.

Montblanc introduced its High Artistry A Journey through Château de Versailles Collection limited-edition writing instrument to the Chinese market.

Marking its sixth consecutive year at the expo, Richemont showcased seven flagship brands: Cartier, Van Cleef & Arpels, Jaeger-LeCoultre, Vacheron Constantin, Alaïa, dunhill and Montblanc. Van Cleef & Arpels featured the Lady Arpels Bal des Amoureux Automate watch, crafted using the cloisonné enamel technique, and recreated a romantic 19th-century Parisian café at its booth for an immersive visitor experience.

Gu Jialin, CEO of Richemont Group China, stated: "CIIE is a vital platform for Richemont to engage with China's dynamic market. We cherish this opportunity to share our understanding of beauty and style. We are proud of our brands' exceptional craftsmanship, with each creation embodying timeless elegance, resonating with the present, and offering aesthetic expressions that transcend time."