ISLAMABAD: Com-merce Minister Jam Kamal has directed all relevant stakeholders to coordinate with the governments of Khyber Pakhtunkhwa and Balochistan to achieve a $200 million target in meat exports to Malaysia.

The directive came during the third meeting to formalise Pakistan’s meat exports to the Malaysian market, atte-nded by Food Sec-urity Minister Tanvir Hussain and SAPM Haroon Akhtar Khan.

An official statement said the minister emphasised strengthening the meat export sector and ensuring competitive pricing. He also instr-ucted the formation of a working group to submit a final report within a week, with input from provincial governments and private-sector participants.

The committee reviewed strategies for buffalo and cow meat exports, focusing on supply chain logistics, cost competitiveness, and quality standards. Discussions covered CNF (Cost & Freight) pricing, a comparative analysis with Indian exports, and measures to maintain Pakistan’s edge while meeting Malaysian market requirements.

Officials highlighted the importance of selecting buffaloes aged 14-18 months to address challenges such as price fluctuations, incentives for exporters, and operational efficiency improvements at farms and slaughterhouses.

The committee recommended fostering long-term coo-p-eration with Malaysia through a mix of government support and active private-sector engagement.

Published in Dawn, November 12th, 2025