The Italian luxury brand Tod's opened a new boutique in Chengdu, Sichuan Province, last week after a succession of six other boutiques opened in China.

Chinese movie star Zhou Xun was invited to the ribbon cutting ceremony. An artisan from Italy has also flown in to demonstrate the craftsmanship behind each and every Tod's product.

The opening of this new boutique aims to satisfy the growing needs of Chinese costumers who look for luxury products and appreciate the timeless elegance of a Made in Italy accessory, which is eternally chic.

(For more biz stories, please visit Industry Updates)