Light Industry: Passion for fast food
(China Daily)
Updated: 2006-08-02 14:34 Fast food giant McDonald's
and top Chinese Internet portal Sina Corp yesterday launched "Passion for Life,"
a face-to-face online celebrity chat programme.
The programme will allow
people to communicate directly with successful entrepreneurs as well as sports
and film stars, and is aimed at further enhancing McDonald's image in China, the
latest move in its marketing campaign to turn around attitudes to fast
food.
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