China's direct marketing sector is expected to reach 6 billion yuan (750 million US dollars) to make up 3 percent to 5 percent of the advertising industry's total turnover this year, said Zhou Keren, chairman of China's Commercial Advertising Association.

New social trends and technologies are remaking the marketing landscape and the development of so-called precision marketing is gaining momentum, Zhou told the 2006 Precision Marketing Forum held in Beijing recently.

Precision marketing differs from mass marketing and is designed to deliver messages that are aimed at a viewer's specific wants and needs.

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