By Li Xing (China Daily)
Updated: 2007-07-19 14:48

According to this year's first quarter Anholt Nation Brands Index, China was in the top 10 "Brand Finance League Table", but its brand rating was minus BBB, against the US's AA, and Japan's and Germany's A-plus ratings.

Amidst the increasing international scrutiny of "Made in China" products, the government as well as individual manufacturers and consumers should really take pains to reexamine the fallout associated with "Made in China". We should clean our houses and establish and enforce strict regulations that are up to international standards.

If we continue to cling to the rhetoric of "discrimination" and "prejudice", "Made in China" will never be measured on par with "Made in Germany" or "Made in Japan" in the hearts of international consumers.

It is now a cliche to say that all nations are closely interconnected in the era of globalization.

One Chinese media commentator has pointed out that Chinese families may run into the same trouble that Bongiorni experienced if they tried living for a year without things with American brand.

I wouldn't try because I do not want to return to using a pen and paper to write my column, nor do I want to stop my daily chats with my sister in New York or my friends in London.

And every now and then I still have to order pizza from Pizza Hut just to change things up at dinner time.

E-mail: lixing@chinadaily.com.cn

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