男女羞羞视频在线观看,国产精品黄色免费,麻豆91在线视频,美女被羞羞免费软件下载,国产的一级片,亚洲熟色妇,天天操夜夜摸,一区二区三区在线电影
US EUROPE AFRICA ASIA 中文
Business / Companies

Continental sets sights on replacement market

By Li Fangfang (China Daily) Updated: 2014-08-25 07:17

"We will add about 12 more this year and expect similar growth in the next few years to cover all major cities," Dhillon said.

Dhillon said the company was also heading into the original equipment manufacturer - or OEM - segment.

"From 2015 to 2017, you will see a lot of new cars with Continental tires, from global partners General Motors, Mercedes-Benz and BMW, as well as Chinese brand Qoros," he said. "We are also bidding on some local business with homegrown bran

Continental plans to double the annual capacity of its Hefei plant from 4 million to 8 million tires in the coming years to meet market demand.

"We are now working on a strategy to balance our business in China from more than 90 percent in replacement currently to a healthy ratio of 60 to 40 between replacement and the OEM business," said Dhillon.

Youth focus

"Young Chinese, the major market for Continental's replacement tires, pay more attention to performance, safety and quality than their parents and their consumer habits are different," Dhillon said.

He said the younger generation shops online and pays attention to comments from previous buyers.

"We got some key opinion leaders and consumers to test our tires and share information about their experiences," he said. "It really helped."

As one of the official sponsors for the 2014 FIFA World Cup, Continental took the opportunity to launch a marketing campaign during the summer to further promote the brand and engage with the young audience.

Along with a series of football-themed activities, Continental also rolled out a limited edition FIFA tire - the ContiMaxContact MC5 - to ignite passion among football fans in China. Dhillon said demand for the tire, which featured a football and the 2014 FIFA trophy, far outstripped supply.

"We saw great enthusiasm among Chinese football fans and the marketing campaign was a milestone in our local strategy," he said. "China is one of the most important markets for us and we are keen to continue our global success here to further strengthen the emotional bond between our brand and Chinese consumers."

The company has sponsored international and regional football tournaments for the last 18 years and acquired a rights package from the 2015 AFC Asian Cup to be the first tire manufacturer to sponsor a top Asian football event.

Continental sets sights on replacement market

Continental sets sights on replacement market

Taking the right steps for a transparent auto market   Probes prompt call for urgent changes to auto sales rules

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 金溪县| 巴彦淖尔市| 元阳县| 周至县| 西平县| 长治县| 苍溪县| 时尚| 库尔勒市| 大宁县| 额尔古纳市| 莆田市| 连南| 武功县| 顺昌县| 青川县| 金门县| 太白县| 资溪县| 安仁县| 松桃| 平阳县| 洛宁县| 县级市| 太湖县| 崇仁县| 宜阳县| 洪洞县| 延吉市| 明星| 成都市| 绵竹市| 长海县| 留坝县| 岱山县| 修文县| 英山县| 大连市| 宁城县| 沈丘县| 鹿邑县| 石阡县| 西吉县| 志丹县| 石门县| 冷水江市| 亳州市| 宣化县| 自治县| 临沭县| 集贤县| 宜良县| 定陶县| 武乡县| 公安县| 新河县| 东阿县| 巫山县| 桃园县| 枞阳县| 东台市| 濉溪县| 高安市| 南部县| 若尔盖县| 嘉峪关市| 临夏市| 石柱| 天柱县| 攀枝花市| 新兴县| 尼勒克县| 礼泉县| 浦江县| 邛崃市| 新营市| 眉山市| 页游| 昌江| 新乡市| 焦作市| 汶上县|