Hisense banks on innovation in battle against global competitors

Workers at a Hisense Electronics Co Ltd assembly line in Qingdao, Shandong province. [Photo/Xinhua]

For most Chinese companies, entering the established markets like those in the US is proving a challenge. But the company is eyeing the goal.

To make that happen, Cao said that the company needs to bring out the best products and react quickly to the market.

Actually Hisense is converting from being a follower of Western technology to one that is led by innovation and leadership.

The company plans to invest 200 to 300 million yuan every year in a smart factory that it built last year to boost production and efficiency.

More than 1,000 robots will be used in the factory to replace human workforce this year, the company said.

"It will help enhance our competitiveness in the global market," Cao said, adding that the annual output has increased from 8 million to 11.1 million thanks to this new type of manufacturing intelligence in the smart factory.

With about 70,000 employees worldwide, Hisense has manufacturing operations in South Africa, Algeria and Egypt, with sales offices in the US, Europe, Australia, the Middle East and Southeast Asia. The products of Hisense are available in more than 130 countries and regions.