Shenzhen fair highlights growing cultural exports to China

 

Moiseikin Jewellery House director Viktor Moiseikin cheks an Easter egg created for patriarch Kirill of Moscow and all Russia, Yekaterinburg, Russia, April 11, 2015. [Photo/IC]

Cultural and art companies from countries and regions along China's Belt and Road Initiative are lining up to export more traditional and modern products to China－and a major Shenzhen industrial fair that has just opened is highlighting the trade to an expanding market.

"We are looking for opportunities in the Chinese market, where a growing number of people have already developed demand for luxury jewelry," said Victor Moiseikin, founder and designer of Russia's Moiseikin Jewelry House.

Moiseikin has a history of over 20 years in making conceptual handmade jewelry, maintaining a 200 year-old tradition of Russian craftsmanship.

China is the world's fastest-growing market for gold and jewelry, driven by an expanding and affluent middle class, according to Moiseikin.

"We employ over 200 artists, craftsmen and goldsmiths, who pour their souls and talents into creating gemstone and jewelry items which convey and advance Russian luxury," said Moiseikin.