Chinese brands becoming household names in Australia

Great Wall Motor Co Ltd's Haval models on display at an auto show in Yichang, Central China's Hubei province, Apr 22, 2016. [Photo/IC]

Automotive industry

Chris Miller from car website behindthewheel.com.au told Xinhua that Chinese car brands were also slowly making an impact on the Australian automotive market.

"It has been a little bit of a slow start due to the regulatory obligations of some states in Australia," Miller said.

He noted Chinese car brand Great Wall as making some inroads in the commercial car sector.

"Their vans and utes are selling strongly again due to the great value proposition they offer."

Miller also noted the transformation that Chinese automotive company Geely has had on Swedish carmaker Volvo since 2010, when it acquired the company from Ford.

"With the Chinese investment in research and development they've come out with some cutting edge, world class technology," Miller explained.

"They're not only having an impact now in Australia, but across the world."

He said Chinese car brands were not far off from becoming household names in Australia, just like Japanese car brand Toyota.

"I would suggest with the aggressive marketing push and the big investment they've got from the Chinese companies behind them, it will possibly happen a little quicker for the Chinese brands than both the Japanese and (South) Korean brands."