BMW Automotive Finance dives into the Chinese market

Flexible and designed to rapidly make a decision on a customer's credit worthiness, it also provides the sales representatives and the back-office with enhanced efficiency in a user friendly environment.

The customer will enjoy shorter waiting times before driving his new BMW away from the dealership.

"Our one-stop service enhances customer satisfaction and improves our image in the minds of our customers. This is one of our advantages over traditional lenders like banks."

The automotive finance company will also evaluate online opportunities to attract potential customers from the tech-savvy younger generations.

Affordability of the different models can be evaluated from the comfort of the customer's own home by reviewing the company's financial services online.

Yang Baofeng, vice president of sales of BMW Automotive Finance China added that financial offers can vary across China.

"China is a large country and customers have diverse consumption behaviors. We address this diversity by offering different loan plans per region.

"For BMW and MINI dealers, service and understanding of their business is our differentiating factor. We strive to be the financier of choice for our dealer network," Stadtler said.

 The cars in the dealer's showroom and the accompanying floorplan financing solutions are provided by one team - BMW Sales Company and BMW Financial Services - which has perfected its collaboration on a global level.

The company also works closely with dealers to offer extended warranty services, helping them develop closer relations with their customers. Stadtler said he believes auto financing has great potential in China.

Therefore, BMW AFC will continue to introduce further innovative products and services for our customers.

As an example, BMW Automotive Finance China has collaborated with local partners to offer leasing services for the all-electric BMW i3 with the package including not only the financing solution but also vehicle insurance and maintenance.

Stadtler concluded that BMW Automotive Finance China is committed to sustainable investment and growth in China.