BMW gives China's children a head start on safety

To expand the scope of the safety education programs, BMW asks that each of their authorized dealers register with the company to ask for a subsidy to offer such training sessions to local children.

Sustainability

BMW Brilliance is committed to corporate citizenship and strives for sustainability in its company operations, which includes research and development, production and sales.

"Sustainability for us goes hand in hand with innovation. We are full of passion to fulfill our social responsibilities in various fields such as resources, intercultural innovation and social inclusion, and education," said Kastner.

He said early traffic safety education will enable the younger generation to grow into responsible drivers.

"For the past few years, we've added a few educational programs covering aspects of environmental change. The program has been an outstanding success and has become one of our iconic events. In 2015, we will further enhance our safety education initiatives," he said.

But BMW's focus on education is multifaceted.

It has worked with China's General Administration of Quality Supervision, Inspection and Quarantine to open a training base in 2013 for quality-control education in Shenyang, capital of Liaoning province, and the site of a BMW engine plant.

The move was the first of its kind in China with the nation's quality watchdog.

Since 2013, the training base has held four-hour classes every week for local students.

BMW has also continued its vocational training, dual education program and a PhD program in cooperation with Shenyang's Northeastern University.

It has built about 60 Joy Homes in remote areas to help children from poorer areas, the president said.

"BMW sets a target to expand more CSR programs and join hands with more partners who are keen on CSR efforts with us," said Yang.

BMW, which has been in China for more than 12 years, has proven its long-term commitment to China through its social programs, Yang said.