男女羞羞视频在线观看,国产精品黄色免费,麻豆91在线视频,美女被羞羞免费软件下载,国产的一级片,亚洲熟色妇,天天操夜夜摸,一区二区三区在线电影
 
Home> Latest News

Branding success in Africa in a diverse and novel way

Updated: 2014-01-13 10:16
By Li Wenfang in Guangzhou ( China Daily)
Comments() Print Mail Large Medium  Small 分享按鈕 0

Branding success in Africa in a diverse and novel way
Sunda celebrates the opening of one of its stores in Ghana. The Guangzhou-based company has a footprint across much of the continent. [Photo / Provided to China Daily]

Although big-ticket infrastructure projects and building contracts have been the preferred route for most Chinese companies in Africa, one Chinese company is hoping to make a difference with a rather diverse approach.

The company, Guanghzou-based Sunda International Trading Co, is banking on its Africa-specific brands and villa construction projects to grow profits and establish strong links in Africa.

Sunda, which started operations in 2000 as a foreign trade agent, was one of the first Chinese companies to launch Africa-specific brands in 2011. From its first branch in Ghana in 2004, the company now has a footprint that covers more countries in Africa.

Wang Dajiang, vice-president of Sunda, says Ghana will be the pivot for the company's expansion in Africa, which includes a washing powder factory and a villa project.

Expansion of activities in markets such as Kenya, Tanzania and Cote d'Ivoire, especially in sectors such as home decoration and building materials, fast moving consumer goods, hardware and electronic products, are also on the cards, Wang says.

Wang says that total exports surged to $135 million in 2012 from $560,000 in 2004.

Sunda decided to tap the global markets, especially Africa, in 2003 because of stiff competition among foreign trade agents in China, he says.

"There were lots of foreign trade agents in China then. The competition was fierce. At the Canton Fair (China Export Commodities Fair) we saw that foreign buyers were pitching for lower prices. Our margins were falling steadily. We decided that the only way forward was to venture abroad."

Wang says the company decided to export products to Africa, Ghana in particular, because there was very little competition at that time. The growth potential was huge.

"It was also tough as there were no existing demand patterns for us to decide on what to export."

To overcome this, Sunda shipped two containers carrying 60 types of goods to test the market. Over six months, the company found that building materials, especially ceramic tiles and glass, were the most sought-after products in Ghana.

Along with the building materials, the company also decided to send some daily goods such as toilet paper to make full use of the containers.

Wang says that the Ghana unit is the company's largest foreign branch. It accounts for more than one-third of its overseas sales. The Chinese company currently has a 60 percent market share in Ghana's ceramic tiles market.

To further maximize the economy of scale and supply chain efficiency, Sunda opened branches in Tanzania in 2005 and in Kenya and Cote d'Ivoire in 2009.

Previous Page 1 2 Next Page

Survey & Comments

| About us | Contact |

Constructed by Chinadaily.com.cn

Copyright @ 2012 Ministry of Culture, P.R.China. All rights reserved

主站蜘蛛池模板: 宁津县| 贵港市| 芜湖市| 久治县| 敖汉旗| 高雄市| 图木舒克市| 苏尼特右旗| 资讯 | 宿州市| 双峰县| 房产| 诸暨市| 尤溪县| 武汉市| 彭州市| 青田县| 阜平县| 莒南县| 噶尔县| 从化市| 永修县| 东乡族自治县| 巴彦淖尔市| 油尖旺区| 齐河县| 水富县| 九龙城区| 上高县| 景德镇市| 遂平县| 扶绥县| 含山县| 龙岩市| 武汉市| 蓬安县| 新昌县| 泸定县| 安泽县| 巨鹿县| 阿拉善右旗| 青浦区| 县级市| 恭城| 临湘市| 九台市| 长乐市| 资溪县| 永安市| 习水县| 新乡县| 建水县| 株洲市| 柘城县| 肃宁县| 大化| 清新县| 盐边县| 义乌市| 从江县| 台安县| 赣州市| 夏河县| 定襄县| 灵石县| 北宁市| 和田市| 兴隆县| 汉川市| 霞浦县| 绥滨县| 中西区| 保山市| 吉隆县| 潞城市| 射洪县| 宜兴市| 忻州市| 宜宾县| 满城县| 九江县| 郯城县|