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Retired National Basketball Association (NBA) legend Kobe Bryant’s endorsement of Ele.me, a Chinese online food ordering and delivery app, was announced by the company on July 12.
A video advertisement featuring Kobe playing ping-pong has gone viral on China’s social media.
It is not the first time Chinese companies have employed foreign sports stars to promote their brands. Here is a list of foreign sports stars endorsing Chinese brands.
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Ele.me’s poster featuring Kobe (L) and Chinese comedian Wang Zulan advertises the online food ordering and delivery company’s slogan of "arrive on time, get rebate if delayed". [Photo provided to China Daily] |
Kobe Bryant & Ele.me
Time: July 12, 2016
Fee: Unknown
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