Style and health awareness smartly frame eyewear boom

A woman shows stylish presbyopic glassess at an expo in Beijing, Sept 9, 2015. [PHOTO PROVIDED TO CHINA DAILY]

Market researchers expect eyewear brands and manufacturers in China to take advantage of evolving consumer demand for items that symbolize wealth, health, good looks and taste.

More so because eyewear is now considered part of wearable devices that are fast becoming part of personal high-tech fashion accessories.

A research note from Huatai Securities said eyewear is among the most striking examples of how supply-side reforms, which underline that products should be priced cost-effectively to reflect their real worth, are having an impact on retail.

The note further said the entire eyewear sector in China is moving up the value chain to bring more choice to eyewear users and create more added value by way of superior design, technology and branding.