RTG Consulting Group released their "2016 RTG Brand Relevance Report" in August, revealing brands Chinese young consumers find most relevant to their lives.
The report divided Chinese consumersinto two groups: Generation-Y (born in 1980s to mid-1990s) and Generation-Z (born mid-1990s to 2000s).
The report was compiled using a survey of 4,000 consumers,covering brands in six industries: fashion, electronics, technology, mobile apps, cars, and food and beverage. Let's take a look at the top 10 brands most relevant to Gen-Y.
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