BMW takes lead in efficient, innovative driving experience

2013 BMW 5 Series Li: Leader in tech innovation

Leading the trend of Telematics, the 2013 BMW 5 Series Li launched at the Chengdu motor show introduces the most innovative BMW ConnectedDrive technology to the Chinese customers.

Combined with latest-generation iDrive human-computer interaction system with the innovative handwriting input system, the new model provides customers with the most convenient and intelligent functions and services, and infotainment driving experience and at the same time seamless connection with the mobile Internet.

It is a revolutionary outcome of cross-industry effort by BMW with leading players in the related industries including China Unicom and Baidu.

Dr. Daniel Kirchert, senior vice president of sales and marketing, BMW Brilliance Automotive Ltd expressed that "The 2013 BMW 5 Series Li is a showcase of BMW's leadership in innovation and technology. The new model is not only bringing the innovation to automobile technology and information connection technology, but also leading the trend of dynamic and connected business lifestyle. The new model will consolidate BMW 5 Series Li's success in China."

New ConnectedDrive functions and services available in the new 5 Series Li include real-time traffic information, weather, news and the stock market, call center service, Baidu map search, automatic reminder of maintenance and emergency assistance. The 2013 BMW 5 Series Li with applications based on the mobile communication and the Internet can keep customers with non-stop information update during their business trips and is leading a trend among luxury business cars by offering such unprecedented driving and riding experience.

The new model carries the company's most advanced and famed four-cylinder TwinPower Turbo engine. Outshining other premium brands in the same segment, the 2013 BMW 5 Series Li offers the fastest acceleration and the highest fuel efficiency.

The 5 Series was regarded as the most successful business sedan with its 40 years history. Its global sales by the end of 2011 topped 6 million units, according to the company.

The new generation 5 Series Li was launched in China two years ago. Its sales surpassed 58,000 units in the first seven months this year, up 42 percent over the same period last year. The model's market share increased by 16 percent by the end of July.