Ford's Mondeo aimed at upper mid-range market

The new Mondeo is a flagship model that incorporates Ford's innovative technologies and highest standards of manufacturing. [Photo / China Daily]

Incorporating Ford's latest designs and enhanced with an array of innovative technologies, the all-new Mondeo made its official Asia-Pacific debut earlier this month in Beijing.

Billed by the company as a flagship model that embodies the most advanced technology and the highest standards of manufacturing, the new Mondeo is poised to once again lead the premium mid-sized car segment with its more fashionable look, impeccable interior quality, segment-leading innovative technology and power system, said Changan Ford Automobile Co Ltd, the builder of the model.

"We've gone further in every aspect to bring to China the most premium Mondeo we have ever designed, developed and built," said Marin Burela, president and CEO of Changan Ford.

"It's truly a flagship car, offering our Chinese customers class-leading levels of refinement, driving pleasure and excitement. It will raise the bar in craftsmanship, style and technology, giving our loyal Chinese customers what they truly value and want in a car," he added.

Luo Minggang, executive vice-president of Changan Ford, said the company has always recognized that manufacturing a product of flawless quality is the key to winning the hearts of customers.

"Changan Ford has been committed to ensuring the quality of every product we make by using Ford's globally unified production process," Luo said.

"The introduction of the New Mondeo represents Ford's latest design concepts and the most advanced technologies, which have not only set new standards for the segment but also given a boost to Changan Ford's rapid development in China."