Bespoke Rolls-Royce: The only limit is your imagination

The world premiere of the Pinnacle Travel Phantom was held during the Auto China 2014. [Photo provided to China Daily]

Bespoke was the theme of Rolls-Royce's display at Auto China 2014 which began on April 20.

The star of the show was the world debut of the Pinnacle Travel Phantom. The car, from the brand's Bespoke range, showcases imaginative craftsmanship and design and evokes the experience of traveling on a luxurious cross-continental train.

Other star cars on display included the Majestic Horse Ghost and the Wraith, which impressed spectators by showing the limitless possibilities of personalized travel.

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China the jewel in Rolls-Royce crown

The Pinnacle Travel Phantom is a tribute to the Chinese love of travel and the country's enchanting journeys of discovery throughout history. The Majestic Horse Ghost, a Bespoke design that celebrates the Year of the Horse, reflects the rare convergence of the "wood" and "horse" themes in the Chinese Zodiac.

The Wraith on display wowed visitors who were keen to see the car's power, style and drama, which represent the most evolved Rolls-Royce driving experience.

A preview event on April 18 preceded the auto show and captured the essence of the brand's Bespoke range, which the carmaker said is central to the Rolls-Royce experience.

The event combined art,fashion and luxury travel and included appearances from founder and designer of CINDY CHAO The Art Jewel, Cindy Chao, and renowned French haute couture designer Stphane Rolland.

Henrik Wilhelmsmeyer, director of Rolls-Royce China, adds figuratively "Rolls-Royce is delighted to have both designers as our travel companions to join us on this journey. Just like the exclusive Pinnacle Travel Collection, the art jewellery and haute couture pieces from the two artists were created for a select few people who appreciate Bespoke, timeless style and refined handcraftsmanship. "

Rolls-Royce brought the spirit of Pinnacle Travel to China to celebrate the country's love of travel and the success of the Bespoke brand.

Often the hustle and bustle of life and exhausting daily demands erase the serenity and relaxation, which were once at the heart of travel.