Innovative NEV technology remakes future of luxury cars

Worry-free service for customers

At its market launch, the 530Le was available through 11 authorized BMW dealerships in seven cities across the country. All these dealers at the initial stage are BMW 5S and BMW i dealers. To date, its sales network has been expanded to 24 cities nationwide. BMW Brilliance provides a 360-degree electric solution that incorporates top-quality service and facility installation for a worry-free customer experience.

The package includes a list of services surrounding three major aspects.

The first provides a free home charging package, free high voltage wall-box and basic installation, and customers can also recharge their 530Le at BMW authorized dealerships.

For public charging, BMW Brilliance is involved in building public charging stations with communities and businesses, and has formed strategic cooperation with the State Grid, the Expo Shanghai Group and the Vanke Group to promote the development of a public charging network.

Last month, BMW launched its innovative ChargeNow service in China, becoming the first in the automotive industry to introduce a mobility service to China.

Worldwide, BMW Charge-Now is the biggest charging network with more than 33,000 charging points in 24 markets.

In China, the company plans to initially install 500 Charge-Now charging pillars in four cities in 2015. By 2016, that number will be increased to more than 1,000 to cover more cities.

ChargeNow is the first step to extend BMW Group's Mobility Service in China and BMW is expected to introduce other mobility services when conditions suit.

For worry-free service, a battery protection function in the BMW Remote Services can closely monitor the energy of high performance batteries and send a text message or e-mail to drivers to remind them of the need to recharge, and ensure a longer battery life.

The battery units of the 530Lehave a lifetime maintenance service warranty.

As a locally produced new-energy vehicle, the 530Le enjoys great advantages in government subsidies.

The vehicle is eligible for a purchase tax deduction of around 59,700 yuan.

Furthermore, the central government provides a green car subsidy of 31,500 yuan for each NEV, including the 530Le.

In addition, local governments in many cities also provide subsidies for NEVs. In Shanghai, for example, a 30,000-yuan local subsidy can be obtained along with a free license plate, saving buyers up to 74,000 yuan in license fees.