BMW concept sedan appeals to young generation

Like the sedan's front section, the rear end also looks dynamic. Horizontal lines and shading, together with the slim and eye-catching BMW signature L-shaped tail lamps, elongate the width of the end and make the car appear lower.

The interior design of the model follows the BMW tradition of "driver focus." All the lines, shapes and controlling devices are arranged around the driver and the steering wheel. The cone-shaped visual structure sets the tone for the driving cabin. The top of the cone is the full color head-up display, which projects information on a screen at eye level of the driver.

The dashboard on one side of the passenger's seat extends to the door in an elegant line, creating an open and friendly atmosphere for the front seat passenger.

Exclusive nappa leather, open-pored wood and brushed aluminum form an attractive triad of materials spreading across the whole of the instrument panel.

The mechanical parts in the car are designed with special attention to ergonomics. For instance, the automatic air-conditioner, gear lever and iDrive system are all extended on a super smooth surface. All the other functions on the steering wheel, center stack, center console and door openers are operated using backlit touchsensitive surfaces.

A particularly eye-catching element is the full-width wood trim strip behind the transparent instrument cluster, which remains visible even through the displayed content. This multi-dimensional design lends appealing visual depth to the area in front of the driver. The full color head-up display and 8.8-inch screen on the central control board contain all the information required at any one time.

The rear seats of this new BMW concept sedan have highlighted BMW's attention to the comfort of passengers also.

The seats are upholstered in nappa leather in warm ivory and gray brown, as well as muted brown. The large skylight lets in ample natural light and underlines the generous feeling of roominess. At night, clearance lights that extend to the door light up the touch-control door openers, the window control system and the speakers.

BMW has been taking the lead in many markets and the concept compact sedan is a child of its innovative spirit.

In addition to the premiere of the concept sedan, the company launched another four new models at the show: the all new X5 PHEV, new 6 Series, new M3, and all new BMW S1000 R motorcycle. The recently launched all new BMW 7 Series was also a highlight at the BMW booth.

The all new BMW X5 PHEV is the first BMW sport activity vehicle combining BMW eDrive and xDrive. The plug-in hybrid model features less emission and oil consumption while offering outstanding dynamic performance. The model is priced at 928,000 yuan.

The new BMW 6 Series is available as a coupe, convertible or gran coupe. All are equipped with TwinPower Turbo engines. The series is priced at 952,000 yuan to 1.882 million yuan.