"Consumers are now no longer 'going online', they are living online, reflexively turning to their smartphones whenever they want to get something done," said Kevin O'Kane, Google's managing director of small and medium business for Google Asia-Pacific. According to him, Google has dubbed these moments as "micro-moments".
Google research shows that there are more micro-moments in the Greater China region than many other western countries. Consumers in the Chinese mainland, Taiwan and Hong Kong love to search, watch video and shop with their smartphones more than Americans.
Ghislain Le Chatelier, director of SMB Operations, Google Southeast Asia and Greater China, shared four points that small businesses in Greater China should use to take advantage of the micro-moments to reach potential customers. These are to get online, create compelling content, create a mobile-friendly site and measure everything.
According to the latest unaudited financial data unveiled by Google, the company's total advertising revenues amounted to $16.02 billion in the second quarter of this year, up 11 percent year-on-year.
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