Apple introduces iPhone SE, awaits consumer reaction

The new iPhone SE is seen on display during an event at the Apple headquarters in Cupertino, California March 21, 2016. [Photo/Agencies]

US e-commerce data analysis website intelligence.slice.com revealed online sales figures for the iPhone SE on March 28, which confirm that "while fewer people rushed online to get the latest iPhone than they did for the most recent launches, those who did were more likely to be new to the iPhone".

According to the research, the early data indicates that the iPhone SE may help Apple grow its maturing iPhone consumer base.

"Only 35 percent of iPhone SE buyers purchased an iPhone online in the past two years, and 16 percent of them were previously Android users. By comparison, 49 percent of iPhone 6S buyers upgraded from a previous iPhone, and 10 percent replaced an Android device they bought online within the past two years.

To sum up, we'd like to say happy birthday to Apple as the tech behemoth turns 40 on Friday. That's right, four decades ago, on April Fool's Day, Apple Computers, Inc was founded by college dropouts Steve Jobs and Steve Wozniak in Cupertino, California, who later brought to the new company a vision of "think different" and forever changed the way people viewed computers.