The Chinese Brand Promotion tour has come to China's southern boomtown Shenzhen, the last but two stop of the Eastern China route on July 15, 2006.

The tour aiming to further promulgate the brand name notion among corporations and the general public is warmly welcomed by local government.

Chen Yingchun, vice mayor of Shenzhen, delivers speech greeting officials from China's Ministry of Commerce, organizer of this activity, and more than 30 reporters.

The competition of sci-tech and brand name power has been highlighted in these years at the world market, vice mayor Chen said in his speech, "The formula of 'made-in-Shenzhen' is on the way changing to the form of 'created-in-Shenzhen,' which features a Shenzhen of efficiency."

So far the city of Shenzhen is equipped with eight pillar industries, including tele-communication devices, computers, digital audio, video players, software, LCD monitors, biological medicines, and jewelries.

Driven by these local economic engines, the city has cultivated more than 30,000 city-owned brand name corporations.

By the end of 2005, some 44 Shenzhen-owned brand name enterprises have been rewarded with the honor of Chinese famous brand names.

"Corporations should be the dominant force involving brand creation which is assisted by proper government guidance," said Shenzhen trade official Wang Xuewen, "Competitive name brand is not gained overnight. It has to follow certain procedures and the law of market. "

Since China's exports still stay in the lower end of the world's industry chain the brand and technology competition is crucial for the country at the world market, said Huo Jianguo, deputy director of the foreign trade department of China's Ministry of Commerce Huo Jianguo, who heads the ongoing Chinese Brand Promotion Tour.

The Chinese Brand Promotion tour has covered five provinces and 17 cites so far.