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Appy days for iPhone in China

By Jules Quartly (China Daily)
Updated: 2009-06-24 09:59

Another Beijing company that has made an impact in the world of Apple apps is Exoweb's Happylatte, which is responsible for the remarkable Pee Monkey game. iPhone users around the world got hooked on the idea of controlling their monkey to pee into a toilet rather than on the floor. In May, Pee Monkey was the number one game in the United States, Singapore, Mexico and Italy as well as in Hong Kong and Taiwan, registering 1.4 million downloads in two months.

At Exoweb's Chaoyang home the loft playroom, with flat screen TVs for gaming, air guitars and drum machines, has a relaxed atmosphere. Company founder and managing director, Norwegian Bjorn Stabell, says Pee Monkey was an experiment: to develop a game quickly and put it in the Apple App Store.

"We needed a cute icon, interesting name and a show-off effect. It went viral," Stabell says. "The iPhone is a whole new ecosystem, a computer on the go. The average number of apps on a blackberry is two. On an iPhone it is 40, all individually tailored, compelling and inexpensive."

Pee Monkey, however, is not available through China Apple App Store, which does not have a games category because of national licenses controlling the release of online game content.

Beijing software and app developer Li Shuai says the situation is further complicated in China because many local iPhone users dislike the Apple App Store and often download for free on a profusion of sites like Appulous ("The solution to a flawed app store") that sell non-authorized games through links to individuals, or P2P networks.

While this messy market for pirate apps is not confined to China, Li says the unlocked and jailbroken status of most iPhones here and Apple's proprietary and inflexible attitude, means that it has become rampant.

Elsewhere, foreign app developers have also divined promise in the China market and have begun producing apps for it, such as French company Presselite's subway map of Beijing.

"We think China could be iPhone's biggest market in the future . We plan to develop more apps for Chinese cities. The feedback is very good from consumers and Apple likes what we are doing," says Antoine Morcos, co founder of Presselite. "All projects are done in our office in Paris. iPhone is magic, we can reach all the markets in the world thanks to App Store."

Meanwhile, back in Beijing, HandCN is busy programming apps with Chinese characteristics in the hope there will be not just local but international demand for them.

"We have submitted several apps with 'Chinese characteristics' to App Store," says Shi Weixing, "but haven't found a successful way to promote them. We are still looking for ways to monetize these Chinese characteristics."

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