Denmark Pavilion promotion in Shanghai

Shanghai residents can have a sneak preview of the attractions at the Denmark Pavilion during a promotional week that launched in Shanghai Monday.

Danish Pavilion promotion week starts. [en.expo2010]

The Denmark Pavilion aims to demonstrate the balance between economic growth and sustainable development, said Jeppe Tranholm-Mikkelsen, Danish ambassador to China. He also hoped that the pavilion will bring insights in such fields.

Titled “The Dream City,” the Danish Pavilion will feature the "Little Mermaid" statue from Copenhagen and authentic Danish food.

The Denmark Pavilion will have indoor and outdoor circular paths. The outdoor path connects the pavilion to its elevated terrace. The terrace includes a Danish-style bicycle track, a rooftop garden with a playground and a bicycle park. The indoor path leads to the exhibition hall, meeting rooms and the administration area.

The Danish Pavilion will offer nearly 100 bicycles for visitors to ride within the pavilion to taste Copenhagen’s green lifestyle.

The design of the Danish Pavilion will be like an open fairytale book with three chapters. The first one by Danish director Martin de Thurah is about Danish people's daily lives and how to build a city with high quality lifestyle; the second involves Danish photographer Peter Funch’s work telling stories of Danish people’s lives; and the final chapter explores the future of Denmark and China.

The promotion of the Danish Pavilion runs through November 28 and is free, at Floor 3, Hong Kong New World Tower, 300 Huaihai Rd M.