Cloud-based marketing platform launched

US-based Acxiom, a leading enterprise data, analytics and software-as-a-service company, introduced to China a new way for marketers, agencies and publishers to define, manage and reach audiences across online and offline channels on Wednesday.

Called the Audience Operating System, the platform is unique because it enables marketers to connect to all types of traditionally disconnected data and create a truly singular view of the consumer, delivering better insight to help marketers more clearly understand their audiences and more accurately anticipate what will appeal to them.

By creating a cloud-based platform and expanding its capacities with trusted partner solutions, AOS is designed to address the marketing industry's challenges, putting the best data, audience insights and applications at marketers' fingertips to accelerate planning and deliver results.