Tibet goes hi-tech to promote tourism, culture

An experience pavilion using latest internet technologies was launched in Lhasa on Thursday to boost Tibet's tourism and culture industry.

Named Microscene, the pavilion aims to provide visitors with a new insight into Tibetan culture using advanced technology.

The establishment of the pavilion was welcomed and supported by the Tibet Federation of Industry and Commerce and the Tibet tourism development commission.

"With the aid of internet as a platform, the pavilion will have a positive effect on the promotion of Tibet's culture, tourism and other industries," said Liao Yidong, vice-chairman of the Tibet Federation of Industry and Commerce.

Seven screens on a circular wall with celestial background display information on Tibetan culture in various forms.

There is also a virtual reality site in the pavilion, where visitors can take an immersive tour of Tibet's sacred lakes.

"Thanks to the new technology, one can view Tibet's Yardrok Yutso Lake from the same angle as God, or enjoy the scenery in all directions on one's cell phone," said Chen Xinxin, a technical director at Microscene.

Ning Yongqiang, chief executive officer at Microscene, said the platform they have created will help boost Tibet's tourism and culture industry through internet, television and mobile services.

"Our 3D technology can help to protect cultural relics in Tibet," Ning said.

"Our technology will be showcased at the Third China Tibet International Tourism and Culture Expo next month and we will provide different services, such as introductions or guides, to more than 1,000 guests at the event."