KFC expansion plans undeterred by economic crisis

Despite the slowdown in the economic growth in China, KFC, the world's leading fast food chain, has not slowed its expansion in the country, on hopes that the robust local consumption aided by the nation's 4-trillion-yuan economic stimulus package could help it recoup the losses.

The fast food chain has decided to concentrate the bulk of its new outlets in the untapped central region, according to KFC executives.

The financial crisis has also not dented KFC's confidence in the growth potential of China's fast food market. This year, "KFC has and will be opening at least one more store everyday," said Han Jilin, general manager of KFC and vice-president of Yum! China.