The natural way to pick your stocks

Among all the legendary investors I like Peter Lynch the most, because his theories are simple.

Unlike other moneymaking masters who tout sophisticated principles and techniques, Lynch emphasizes the power of common knowledge and he chose many of his big winners the same way any individual investor could.

The Wall Street fund manager bought Taco Bell because he was impressed with their burrito on a trip. He bought Volvo because that's what his family and friends drove. He bought Hanes because his wife told him its pantyhose brand, L'eggs, was a favorite with women.