Q+A | Stephen Urquhart, President of OMEGA

Q: In terms of sports marketing, some brands may choose sailing, some horse racing, some may choose tennis. What is Omega's strategy of sports sponsorship? Any specific criteria? Are there any sports events you are particularly interested in investing in?

A: We tend to choose sports that correspond to the brand's image. Athletics and swimming are good examples. Golf is also important, and while timekeeping doesn't play the same role in that game as it does in others, it is a great platform for Omega because of its fan base. We are supporting Emirates Team New Zealand in its America's Cup campaign so we are involved in one team sport but again, our primary contacts have been with the skippers, the late Sir Peter Blake, Russell Coutts and Dean Barker.

With golf, swimming, athletics, sailing and the Olympic Games, we aren't actively in search of new sports but we are always open to possibilities.