Chinese breaking old color barriers with hair dye
By Gan Tian | China Daily | Updated: 2013-09-09 07:01
A Chinese woman dyes her hair 1.9 times per year, while the number in Western countries is 5, according to the China Hair Report released last week.
Co-launched by China Consumers' Association, China Hairdressing and Beauty Association, and the global cosmetics giant L'Oreal, the report says hair coloring is a big sector in the country, and will become much more profitable in the future, especially in the next five years.
"Many Chinese consumers still have a bias against hair dye," says Yan Xiuzhen, president of CHBA.
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