Chinese companies rethink export strategy

As the "Made in China" label is still considered a symbol of cheap and poorly manufactured products, Chinese companies face huge challenges to get their exports recognized globally, reports Li Jiabao in New York.

"Made in China" might be a term known worldwide, but few Chinese brands are recognized among Western consumers.

The image of Chinese goods has been damaged by scandals in past years. But "the quality of Chinese exports to the United States has increased remarkably compared with that two decades ago. And the image of 'Made in China' also improved," said Stephen A. Orlins, president of the National Committee on United States-China Relations.