Auto Special: Five years of giving by BMW Warm Heart Fund
By Li Fangfang | China Daily | Updated: 2013-12-20 07:37
German carmaker BMW has seen its Warm Heart Fund corporate social responsibility effort bear fruit over the past five years through the efforts by a range of stakeholders.
"CSR is an integral part of our dedication to taking strong root in China as we see it as a core part of our overall strategy," said Karsten Engel, president and CEO of BMW China.
"We want to be deeper in the society in the future through our continuing sustainable efforts."
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