Disney looks to tap Chinese spending power
By Wang Zhuoqiong | China Daily | Updated: 2014-04-11 07:07
Entertainment company to open Shanghai resort and sell products
The world's largest media company The Walt Disney Co is looking to further tap Chinese spending power through retail and interactive products and the opening next year of Shanghai Disney Resort.
Stanley Cheung, managing director of The Walt Disney Co, China, said by 2022, the Chinese are expected to spend 100 billion hours experiencing Disney every year.
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