Higher spending to keep industry on track

Advertising expenditure in China will continue to grow at a steady clip, and post year-on-year growth rates of over 8.3 percent in 2015, compared with 7.4 percent in 2013, Carat, the leading global media network owned by Dentsu Aegis Network, says in its advertising expenditure forecast in 2015.

That is in accordance with the global trend of continuous growth in ad spending. The Carat report also shows that global advertising revenue is expected to surge 4.8 percent year-on-year to $551 billion this year.

This is an upward revision to the 4.5 percent forecast in the previous Carat Advertising Spend report issued in September 2013 and a notable increase on the actual 3.3 percent growth in 2013, said the report based on data collated from 59 markets across the world.