Chinese metrosexuals spawn a $1b cosmetics market

At the luxury Truefitt & Hill gentlemen barbershop and grooming salon located in the Yintai Centre in Beijing's financial district of Guomao, a Chinese barber with a pencil-style moustache patiently waits for local businessmen to finish work and sit in his chair.

The Beijing franchise, part of the world's oldest gentlemen barbershop brand, opened last year in the Chinese capital with a focus on the barber's chair and facial care.

The British retro-looking barbershop offers a wide variety of grooming services specifically designed for men, including manicure, skin nourishing and anti-hair loss treatments.