China's 'living legend' in fashion sales to nurture online brands

Spanish fashion giant Zara launches a whopping 12,000 or more new designs a year. But wait, what the world sees as a humongous output may be small change for Handu.com, a Chinese online clothing retailer founded in 2006.

Handu launched more than 30,000 designs in 2015.

The Shandong-based e-commerce company, which has seen its annual sales surge from 3 million yuan ($458,100) in 2008 to 1.26 billion yuan in 2015, is a living legend, so to speak, in China's online shopping world.