Forget glamour, model Lily Cole wants women and girls to pursue tech

As a British supermodel and actress, Lily Cole has lived a life of glamour, but it is her new role as a social entrepreneur using technology to do good that she hopes will inspire women.

Scouted on a London street in 2002 at age 14 and featured on the cover of British Vogue at age 16, Cole became a fixture on catwalks and in fashion magazines with her trademark red hair and then in films such as Snow White and the Huntsman.

But Cole, 28, with a double first degree from Cambridge University, wanted more, so she started tracking the supply chains of fashion companies she was working for, hoping to drive some good.