Fashion reaction: 'See now, buy now'

For the first time in China Fashion Week, "see now, buy now" has become a reality. In collaboration with JD.com, one of the largest business-to-consumer retailers in China, the shows on Wednesday adopted the new model, which allows the customers to buy the garments online at the same time as they are paraded on the runway.

As a sponsor for the event, JD.com presented G-star RAW, a Dutch brand that specializes in jeans, US fashion label Dickies and Chinese designers Pollyanna Keong and Han Dongyang.

G-Star offered a limited edition of jeans for JD.com, in celebration of its 25th anniversary. Dickies showed a collection in collaboration with skateboard brand Thrasher.